THE HEADLINE FINDINGS
The use cases that are already table stakes
Writing emails and summarizing meetings have crossed the mainstream threshold. If that's the extent of your AI deployment, you're at parity — not ahead.
The biggest untapped opportunity in the data
Every documentation use case shows 36–42% future intent and under 25% current adoption. The first movers here aren't just saving time — they're building institutional knowledge competitors can't replicate.
Where security AI has already landed
Threat detection and response recommendations are both above 50% adoption. The next wave is already visible in the data.
Why resistance isn't the same as skepticism
The highest resistance clusters aren't random. They reveal something consistent about how MSPs define their operational identity — and where AI roadmaps are likely to stall.
The internal business case, settled
Fewer than 10% of MSPs see no role for AI in any business outcome they care about — competitive positioning, service quality, cost reduction, customer satisfaction. The risk calculation has flipped.
